Find source material
Surface relevant frameworks, company examples, and opposing views across strategy, product, growth, leadership, and execution.
PathMBA for marketing content teamsHuman-curated business research / 2026
Develop marketing content from business sources you can check.
PathMBA brings 28,000+ human-curated insights drawn from business books, operator conversations, articles, and case studies into the AI tools your team already uses.
0128,000+Human-curated insights
025,000+Business books studied
036,700+Interviews with business leaders, investors, and operators
04AttachedNamed source trail
The core offer
Business research your team can build on.
Find, compare, and apply relevant business material while your writers and editors retain control of the angle, voice, and final content.
Develop in your AI workflow
Turn the research into angles, evidence maps, outlines, and draft structures inside Claude, ChatGPT, or your product.
Follow the evidence
Keep the source trail attached so writers and editors can verify, challenge, or remove every claim.
Inside the corpus
See the business material behind the work.
Insights drawn from named books, long-form operator conversations, articles, and case studies remain visible instead of disappearing inside a generic answer pool.
0190% of initial research and source verification in 15 minutes
023–5 research hours saved per assignment
03Named sources attached
04Reused across recurring workflows
Books5,000+
Interviews6,700+
Case studiesIvy League · Top schools
Project Oxygen
Google / How Google sold its engineers on management
Reinventing HR
Netflix / Netflix's famous talent doctrine
Growth Mindset
Microsoft / How Microsoft retrained its leaders
Collective Creativity
Pixar / Inside Pixar's creative process
Working Backwards
Amazon / Amazon's exact product operating system
Platform Strategy
Spotify / Spotify's move into podcasting
Design as Strategy
Apple / How Apple's taste became a moat
Belonging at Scale
Airbnb / Airbnb's return-to-office crisis
BONUSES
3 included free
The workflow kit.
The content plugin, agent + skill library, and production templates are included with corpus access.
Content plugin
Turn the corpus into a guided content workflow inside Claude and Codex, from strategy and briefs to cited drafts and final edits, without building the process from scratch.
Agents + skills
Use specialists for strategy, audience research, content calendars, drafting, claim grounding, gap finding, and editorial review instead of relying on one generic prompt.
Templates
Start with proven briefs, calendars, hooks, newsletters, source notes, and editorial QA checklists so every assignment has structure and fewer avoidable rewrites.
Your team owns the final output.
PathMBA supplies the research base and source trail. Your team chooses the angle, voice, examples, and final edit, and owns the finished content.
PathMBA / Claude
Bring one marketing assignment.
We will run it through the corpus with you inside the AI workflow your team already uses.
Schedule a pilot programPilot at no charge · Practice from $599 / month